How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 24.06.2025 01:57
People
Price
AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)
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Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.
Place
Product
Why do our deceased do not protect us from other bad spirits?
Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:
Processes
If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.
Perception
as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.
Good marketing is doing this well.